.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in financial backing each year, have increased virtually $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag is because of market saturation, improved governing tensions, as well as economical uncertainties.ADWEEK consulted with 5 VCs that continue to buy adtech business, even with these challenges, regarding what they are actually seeking and what they prevent. Probably unsurprisingly, these capitalists are actually targeting options in privacy-focused modern technologies as well as industry-specific places including linked television.